Taittinger
The Reims house that bet on Chardonnay when everyone else built on Pinot — and made Comtes de Champagne, a Blanc de Blancs benchmark. It's also one of the rare grande-marque cellars you can actually walk into, down in the Roman chalk of the Saint-Nicaise crayères.
Most famous Champagne houses you can only meet in the glass. Taittinger you can walk into.
That's the thing to know before anything else. This is a family-owned grande marque in Reims, and its cellars run beneath the city in the ancient Saint-Nicaise crayères — Roman chalk pits you can actually descend, by booking, without a trade card or an introduction. It's also the house that made Champagne's benchmark Blanc de Blancs. Access and a great wine in the same address is rarer than it sounds. If you want the why-cold-chalk-matters backstory first, read the Champagne wine guide; otherwise, come with us.
The house that bought itself back
Start with the story, because it's the best one in modern Champagne. The name arrived in 1932, when Pierre Taittinger — a cavalry officer who'd first seen the region billeted at a Champagne château during the First World War — bought a wine business dating to 1734 and put the family name over the door. Three generations built it into a grande marque.
Then, in 2005, they nearly lost it. The house was sold off inside a larger group and slipped out of family hands. Within a year the Taittingers had bought it back — Pierre-Emmanuel Taittinger leading the recovery of the house that carried his name — and it has stayed independent and family-run ever since. In a region being quietly absorbed by luxury conglomerates, that matters. A house that clawed itself back from the auction block pours differently.
The Chardonnay bet
Here's the signature, and it's a contrarian one. The great houses mostly build on Pinot Noir and lean its red-grape structure into the wine. Taittinger tilts the other way — Chardonnay leads, for the lift, the citrus cut, the fine-boned finesse — and that bias runs the whole range, table bottle to flagship.
Meet the house through the Brut Réserve. It's the non-vintage, a blend across all three Champagne grapes but weighted toward Chardonnay, made to the same easy, apéritif-ready profile year after year. This is the bottle to know: reliable, lifted, a safe hand to have on the shelf. The Prestige Rosé is the Pinot-led pink — built for a long lunch rather than a spotlight, food-friendly and dependable. Above them sits a vintage-dated Brut, and above that, the prestige tier.
Comtes de Champagne
This is the wine the house is measured by, and the Blanc de Blancs is the one to chase. All Chardonnay, all from the Grand Cru villages of the Côte des Blancs — the chalk-white slopes south of Épernay that grow France's finest white fruit — and made only in vintages Taittinger judges worthy of the name. Then it sits, for years, on its lees in the cold of the crayères.
What comes out is the case for the whole category in a single bottle: citrus and white flowers over a spine of chalk, a mousse so fine it reads as texture rather than fizz, and enough tension to carry it a decade or more. The name honours Thibaud IV, the medieval Count of Champagne and crusader-poet — a nod to the region's history, not a vineyard claim. There's a Comtes de Champagne Rosé too, a serious structured pink for people who already know the white.
Down in the crayères
The reason to come in person is underground, and it's extraordinary. Taittinger's cellars occupy the Saint-Nicaise crayères — chalk pits the Romans cut in the fourth century to quarry building stone, later folded into the crypts of a great Benedictine abbey, Saint-Nicaise, that stood here until the Revolution took it. Descend, and you're moving through Roman quarrying, monastic archaeology and a working cellar at once, bottles resting in the constant cool the chalk gives for free. Champagne is full of dramatic descents. This is one of the best.
Booking the visit
Good news, for once: Taittinger is one of the more visitor-friendly great houses. It runs scheduled guided tours at the Reims house — down into the crayères, tasting at the end. Book ahead rather than turning up; the marquee Reims houses fill their slots over high summer and around the September harvest. Tour formats and what you pour change by season, so check the house's own site, reserve the visit you want first, then build your Reims day around it. Pairing houses? Taittinger sits in the same short-drive cluster as Veuve Clicquot, Ruinart and Pommery.
What to buy
One bottle home: make it the Comtes de Champagne Blanc de Blancs in a good vintage — the house at full stretch and a genuine reference for the style, worth cellaring for an occasion years off. For everyday and the truest read of the signature, the Brut Réserve is the honest pick: Chardonnay-lifted, consistent, one of the more reliable grande-marque non-vintages going. And the Prestige Rosé for the long lunch — the versatile one, not the landmark.
Common questions
Yes — and this is one of the easy ones. Where the great names of Bordeaux keep their doors shut to all but the trade, Taittinger runs scheduled guided tours at its Reims house, walking you down into the Saint-Nicaise crayères before a tasting. Book ahead, especially over summer and around the September harvest, when the marquee houses fill their slots fast. Check the current options on the house's own site before you plan the day.
The wine the house is measured by. The Blanc de Blancs is 100% Chardonnay from the Grand Cru villages of the Côte des Blancs, made only in vintages Taittinger judges worthy, and aged long on its lees down in the chalk. It's one of the reference points for the whole Blanc de Blancs category — all citrus, chalk and a mousse so fine it reads as texture. There's a Comtes de Champagne Rosé too.
Brut Réserve is how you meet the house — a non-vintage blend across the three Champagne grapes, weighted toward Chardonnay, made to the same approachable profile every year. Comtes de Champagne is the house at full stretch: vintage-dated, made only in good years, aged far longer, and priced accordingly. One is the handshake. The other is the occasion.
Because it went against the grain. Most grande-marque houses build their blends on Pinot Noir; Taittinger tilts toward Chardonnay for the lift, finesse and citrus cut it brings. That bias runs the whole range, from the Brut Réserve on your table to the all-Chardonnay Comtes de Champagne at the top.
Glossary
- Blanc de Blancs
- Champagne made entirely from white grapes — in practice Chardonnay — prized for finesse, citrus precision and long ageing. Taittinger's Comtes de Champagne is one of the style's benchmarks.
- Crayères
- The chalk cellars beneath Reims, some quarried by the Romans, where Champagne ages at a constant cool temperature deep underground. Taittinger's lie in the Saint-Nicaise pits, part of the UNESCO-listed heritage of the region.
- Prestige cuvée
- A house's flagship bottling — the most selective, longest-aged and, usually, vintage-dated wine in its range. Comtes de Champagne is Taittinger's.
- Grande marque
- A large, historic Champagne house (a Négociant-Manipulant) that buys grapes from many growers to build its blends, as opposed to a grower estate that makes wine only from its own fruit.